Bobby Kim, also known as Bobby Hundreds, is an illustrator, documentarian, designer, and writer. In 2003, he co-founded The Hundreds, a global men’s streetwear brand and editorial platform, with Ben Shenassafar and a few hundred bucks. The two are also partners in Second Sons, a brand development group that incubates, structures, and facilitates other small businesses. Bobby lives in Los Angeles with his wife and two sons. He also feels like notes about the author are redundant for memoirs.
“Bobby is the embodiment of the type of hustle that streetwear was built on. In This is Not a T-Shirt, he maps out how to start a brand and blow it up while maintaining a core community—it's like a streetwear bible slash history book.”