credit: frog design
Robert Fabricant is the former Vice President of Creative for Frog Design, one of the leading industrial-design studios of the last fifty years, and an award-winning cofounder and partner at Dalberg Design.
“You and I are now at the center of technology, as the most powerful companies and computing systems try to anticipate what we want. User Friendly weaves a stirring and unexpected story of how the machine age gave way to this iPhone era. Monolithic tools of war became chipper assistants, but at a price. Passionate and poised, Cliff Kuang and Robert Fabricant show us how the paradigm developed, then write a new entry in the encyclopedia of cautionary tales. What happens when the most important design material in the world is human behavior? This is a clarifying root structure for the shimmering chaos of the recent internet.”