credit: frog design
Robert Fabricant is the former Vice President of Creative for Frog Design, one of the leading industrial-design studios of the last fifty years, and an award-winning cofounder and partner at Dalberg Design.
“You could say that a primary goal of digital-era design is to eliminate the user manual: To make and sell us things that ‘just work.’ But this leaves us, for better and worse, uncertain how things work—or why they’ve been made to work the way they do. User Friendly gives us answers, clearly and specifically. It’s the missing manual to the designed world, and that’s just what we need.”