“ A Ballardian tale of pristine corporate campuses and aspirational product marketing, Wrong Way reveals to us the very human cost of the AI future we’ve already been sold and makes us question how many lies and absurdities we’re willing to accept in order to try to feel like we belong here. Subtle and beautiful, Joanne McNeil’s masterful debut is a powerful example of what the contemporary novel can and should be in our endlessly perplexing times.”—Tim Maughan, author of Infinite Detail“No one understands the dark side of the gifts offered by billionaire tech gurus better than Joanne McNeil. With Wrong Way, our most prescient tech critic has turned to fiction, giving us a glimpse of a near future defined less by wondrous new gadgets and genius AI than by with the pretense of innovation slapped on ever more alienating work done by people who remain, despite everything, human. In prose at times dreamy and lacerating, McNeil shows us what’s coming, and how easily we might wind up accepting it.”